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The systematic reliance on an increased supply of capacity in order to meet growing mobility needs has its limitations. Many European countries are already experiencing it on a daily basis, inasmuch as they have tied their urban and interurban development to a strategy of extracting greater output from road mobility. In light of the consequences associated with such a strategy, as reflected in traffic congestion problems, the field of mobility management provides counter-proposals for a more sustainable mobility throughout our regions. In this respect, the example of Zurich offers considerable guidance.