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The City of Sapporo developed the Snow Sapporo 21 Plan (1991) and the Master Plan for Snow and Ice Control (2000) as the primary mid- to long-term plans to promote snow and ice control. Aiming at addressing the newly emerging issues concurrent with socio-economic changes as well as continuing conventional snow and ice control operations, in 2009 the city made a new mid- to long-term plan: the Sapporo Winter Road Management Plan. This paper outlines the plan, its goals, and the projects to achieve those goals, and some performance indicators with their target values.