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The future of road mobility is a topic that cannot be addressed without thinking about the issue of safety. Unfortunately, 1.3 million people lose their lives each year on the world’s roads. It is therefore our duty to imagine and plan the mobility of the future by putting at the top of the agenda the challenging goals set by the UN and the European Union: to halve the number of road deaths by 2030 and eliminate them completely by 2050. These goals are achievable only with the help of the most innovative technologies, if these technologies are drìven by a value: "safety first".