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Since creating a Road Improvement Program (RIP), the Insurance Corporation of British Columbia (ICBC) has invested over 110 million Canadian dollars (CAD) towards road safety improvements in the province of British Columbia, Canada. The RIP partners with provincial road authorities to identify problem locations, followed by the implementation of interventions to improve road safety. The level of ICBC investment in a project is based on the potential for collision reduction associated with the proposed improvements. The goal has been to target collision prone locations to reduce the frequency and severity of collisions, thus reducing auto insurance claims costs to ICBC. Over the years this has had led to a'win-win' partnership between ICBC and the provincial road authorities, with the community benefiting by a reduction in collisions and ICBC benefiting by a reduction in automobile insurance claims costs.