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Revolutionizing personal mobility by offering mobility as one full service - Roads and Intermodality Prize
Sonja Heikkilä Senior Advisor, Tekes / Finnish Funding Agency for Innovation, Finland
Illustrations © Tekes
Transportation is digitalizing and servicizing at a rapid pace. This means that the traditional, system-centric transport system will come closer to other industries by deploying a stronger user-oriented mindset. This new, revolutionizing model for transportation is being called'Mobility as a Service' to describe its ultimate goal of offering people a better service.