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Emergency Communications at the Forth Bridges

Illustrations © Authors

Scotland’s Forth Bridges provide a pertinent case study on the use of web media and social networks to manage emergencies on an important transport link.

In June 2015 the Scottish Ministers, through their agency Transport Scotland, appointed a new Operating Company to take over the management and maintenance of the Forth Road Bridge. They chose to keep and evolve existing web-based communication channels in order to retain followers and capitalise on established trust and goodwill.